I've got a drawer full of masks that did nothing, so I bought this fully expecting to return it. Woke up, peeled it off, and my face was actually soft. Three weeks in and I'm still using it!
Wake up to smoother, firmer skin
Collagen that works while you sleep. Brush it on at night, peel it off in the morning.
Shop the mask
Give your skincare somewhere to go
Most of what you put on at night evaporates or ends up on your pillow. NOWY seals it in for eight hours instead.
A transparent film that holds collagen, ceramides and niacinamide against your skin all night
Silicone applicator in every tube, so you get an even layer the first time
Peels off in one piece in the morning, no rinsing, no residue
Fragrance-free, with patch test instructions in the box
What makes NOWY different
Honest about what it does
This is a wrapping mask, not a miracle. It gives you soft, plumped, glowing skin by morning and we'll tell you exactly how long that lasts. No promises we can't keep, no before-and-afters shot in two different lights.
Seals in the routine you already have
NOWY goes on last. It holds your serum and moisturiser against your skin all night instead of letting them evaporate or end up on your pillow. It doesn't replace what's working for you, it makes it count.
Peels off in one piece
Every tube comes with a silicone applicator so you get an even layer the first time, not the fifth. No tugging, no torn edges, no scraping it off in the shower.
Made for skin that reacts
Fragrance-free and formulated without the additives that make most overnight masks a gamble. Patch test instructions in every box, because we'd rather you find out on your wrist than your face.
Loved by 100.000+ customers
What people are saying
My skin reacts to everything. I patch tested for two nights before I put it anywhere near my face, and there was no stinging, no redness, nothing. First overnight mask I haven't had to wash off at 2am!
The brush makes all the difference. I used to guess how much to put on and end up peeling it off in twenty little bits. With this I get an even layer in about a minute and it lifts off in one go. Weirdly satisfying.
At 66 my skin isn't as tight as it used to be, and peel-off masks have hurt before. This one lifts away without pulling. My cheeks feel smoother in the morning and I've stopped skipping my evening routine because of it.
Wedding, work photos, seeing family, that's when it goes on. I know the glow doesn't last all week, and honestly I'd rather that than a brand pretending otherwise.
Frequently Asked Questions
About a day for most people. That's why we recommend using it the night before something that matters.
About a teaspoon for your whole face. Spread an thick even layer with the applicator.
Last, always. Cleanse, tone, serum, moisturiser, then NOWY on top. It's what makes everything underneath it work harder.
Two to three times a week gets you the best of it. It's designed to fit around your life, not the other way around.
Free shipping
Dispatched within 1–3 business days.
60-day guarantee
Not for you? Return it within 60 days.
Secure payment
Pay safely with card, AmEx, Apple Pay and Google Pay.
Customer service
Our team is here to help you, 7 days a week.